Success Stories
Tajikistan

Tajik Firm “Inter-Fur” Kicks Up Sales With Export of Leather Boots

Astrategy to identify high-volume buyers through networking opportunities, for Dushanbe firm Inter-Fur, is developed by EDP Relationship Manager.
EDP Relationship Manager Firuza Rahimova started working with Dushanbe leather producer Inter-Fur in March of 2005; the company had just recently begun its operations and was having difficulties identifying its target market.

Since Tajikistan has a small population, with many people living below the poverty level, the local market had limited potential. The company was also finding it difficult to establish links with export partners. Firuza helped Inter-Fur develop a strategy to identify high-volume buyers through networking opportunities, such as industry trade fairs. For an upcoming trade fair in Moscow, he helped the firm outline marketing strategies. This included preparation of high quality samples of finished goods, price lists, business cards, and marketing brochures.

Armed with their new strategy and marketing materials, Inter-Fur attended the trade fair in Moscow in June of 2005. At the fair, Inter-Fur’s display of shoes, boots, and clothing was well received. An international dealer was so impressed that he placed a $70,000 order for 6,000 pairs of boots. Inter-Fur Director, Barotov Yunos, commented: “Paying attention to small details such as business cards and product samples really helped us prepare for the trade show and land our first major export deal.” With such success reaching the export market, Inter-Fur is expecting positive growth in key financial indicators over the coming months.

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